Digital Marketing Coordinator
About the role
Plugin Boutique, part of the Beatport Group, is the world's leading online marketplace for music software, virtual instruments, and audio effects. Seeking a highly motivated, data-driven and creative Digital Marketing Coordinator to drive email marketing and social media presence, while supporting broader omni-channel campaigns and retention strategies.
Responsibilities
- Draft copy, assemble, schedule, and execute regular email newsletters and promotional campaigns across brand lists
- Assist in creating, scheduling, and publishing engaging content (organic social posts, videos, graphics, and copy) across key channels
- Monitor social channels and email responses to foster an active, loyal community of producers and music creators
- Produce creative briefs for designers and external agencies for social assets and email materials
- Support email automation workflows, automated behaviour triggers, and emerging direct channels
- Assist with RFM analysis, audience segmentation, and online personalisation to drive repeat purchases
- Assist in setting up, monitoring, and optimising targeted paid ads across Meta, Google, TikTok, Reddit, and LinkedIn
- Implement UTM tracking strategy and deliver regular performance reports on email open rates, click-throughs, social engagement, and paid ROI
Requirements
- 1-2+ years of experience working in a digital marketing role
- Demonstrated passion for and experience with email marketing and CRM platforms (e.g. Dotdigital, Fresh Relevance or similar)
- Solid understanding of organic social strategy, content creation, and social management tools
- Familiarity with Google Analytics, Quantum Metrics, UTM tracking, and interpreting data to optimise campaign performance
- Understanding of customer acquisition, retention strategies, and automated messaging journeys
- Exceptional written and verbal communication skills with strong copywriting capabilities
- A genuine passion or background in music production and software is highly desirable
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