UGC-Style Video Concept
Design a 15-second UGC-style video concept for a new energy drink, including script, shots, and hook.
Full task instructions
A new energy drink brand wants a 15-second UGC-style (user generated content) video for TikTok and Instagram Reels. The video should feel authentic, not like a traditional advert. Create a concept that includes: a hook (first 2 seconds), a visual shot list (describe each shot and its duration), a script or voiceover, and a call to action. Think about what makes UGC feel real and trustworthy, and how to capture that energy while still promoting the product.
Deliverable
A short video concept document with shot list, script, hook and CTA.
Constraints
Do not film or produce the video. This is a concept and planning brief only. Do not use real brand names.
Skills assessed
Your progress
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