Mini Brand Refresh
Propose a Gen Z-friendly visual refresh for a small coffee shop, including moodboard, 3 directions, and 1 post concept.
Full task instructions
A small independent coffee shop wants to refresh its visual identity to appeal to a Gen Z audience without losing its existing character. Create a moodboard (described in words or assembled from images) that captures the desired look and feel. Then propose 3 distinct visual directions, each with a short rationale. Finally, design 1 Instagram post concept that demonstrates one of the directions. Think about colour, typography, imagery style and tone.
Deliverable
A moodboard, 3 visual direction proposals with rationales, and 1 post concept.
Constraints
Do not use real brand names or logos. All visual directions should be original and suitable for a fictional coffee shop.
Skills assessed
Your progress
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