AR-02AR / Immersive Design

Branded AR Social Filter Concept

Demonstrate your creative and technical thinking by designing a branded AR filter for social media that drives engagement and brand awareness.

Spend 3-5 hours on this brief.

Full task instructions

Create a concept for a branded AR filter for Instagram or TikTok. Choose a fictional brand and define the campaign goal (e.g. product launch, brand awareness, user-generated content). Describe the visual effect, how the user interacts with it, any face or world tracking involved, and how it encourages sharing. Include a short explanation of how you would build it (tools, assets, tracking type) and how you would measure success.

Deliverable

A 2-3 page concept document (PDF or slide deck) including campaign goal, visual effect description, interaction design, tracking approach, build plan, success metrics, and visual references or mockups.

Constraints

Use a fictional brand. Do not copy an existing branded filter. Keep the concept realistic for Meta Spark or TikTok Effect House capabilities.

Skills assessed

Creative concept and brand alignmentUnderstanding of AR filter platforms and trackingEngagement and shareability thinkingBuild approach and technical awareness

Your progress

Your submission is private. Only you and employers with relevant subscription access can view your work. It will not be publicly displayed.