Junior Associate (JAE) - Consumer PR
About the role
Weber Shandwick is looking for a Junior Associate to join its Brand team in London. You will support the delivery of earned-first PR and integrated campaigns for consumer brands, working with a team that handles earned media, influencer work and brand storytelling. Applications are made through the Weber Shandwick careers site.
Responsibilities
- Support the delivery of earned-first PR and integrated communications campaigns across multiple clients
- Build media lists and develop an understanding of the national, consumer, lifestyle and digital-first media landscape
- Draft press releases, pitch emails and media briefings with guidance from the wider team
- Develop written content for web, social and press, adapting tone for different audiences
- Monitor media and social coverage and help compile campaign reports
- Contribute creative story ideas, media angles and cultural insights
- Support influencer research, gifting, events and press experiences
- Keep day-to-day account admin moving, including agendas, notes, status reports and trackers
Essential requirements
- Some exposure to PR, communications, media or influencer campaigns would be beneficial
- An understanding of, or strong interest in, the UK media landscape
- Strong written communication skills and meticulous attention to detail
- Confidence sharing ideas, or an enthusiasm to develop that skill
- A curious, creative mindset with an interest in culture and social trends
Nice to have
- Experience running or contributing to a student publication, society or personal content project
- An interest in consumer brands, food and drink, travel, tech or lifestyle sectors
What you'll learn
- How consumer PR campaigns are planned, pitched and reported on
- Working directly with national media, journalists and content creators
- Drafting content for press, social and web with senior review
- How an integrated agency account runs day to day
Perks & benefits
- Full-time role with a global agency
- Hybrid working with a minimum of three days a week in the office
- Structured development and training as part of a large agency team
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